6 Reasons to Upgrade to Google Universal Analytics

Unless you measure something, any statement you make about it is just a guess. When it comes you your website, Google Analytics is how you measure it.  Google Analytics tells you what brings people to your website—and what drives them away. Now Google has made major changes to analytics, resulting in Universal Analytics.   Even if
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3 Tips to Basic Social Media

I had acai bowls this morning with one of my best friends. Like many, he seeks to leverage the awesomeness of Social Media for his professional association. Now I’m no Rob Bertholf, but my simple advice on basic Social seems a helpful approach for lay-folks. So rather than write an email to my friend, I
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StoryManager at the Social Media Summit!

StoryManager was proud to be one of the headlining sponsors of the 2012 Social Media Summit, held this year at the Neil Blaisdell Center and, which was, by all accounts, a rousing success.  The event had numerous booths (including our own) and a full list of attendees featuring of the who’s who of technology, social
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Linkedin Endorsements

The Social Media Examiner published a great article today about the use of endorsements as a metric for valuing your individual Linkedin account.  What are endorsements you ask?  They are a way for you to both advertise your skills and areas of expertise as well as recognize the skills and expertise of others. I utilized
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Rob Quoted by the Huffington Post!

It’s not everyday that one of our own gets quoted by the Huffington Post, but today was definitely one of those days.  In a piece about Twitter-hacked victims finding out that their stolen accounts were being sold on the black market, Rob was mentioned as follows: “Rob Bertholf, who owns the Twitter handle @rob, said
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Quick Tips – Generating Online Traffic

Want to increase your online traffic? Here is a quick overview of your three most likely options: Option 1: PPC/Paid Search Marketing: Bid for keywords and pay for traffic (quickly increase traffic from a targeted keyword set.) Option 2: Organic Search: Gain visibility in the search engines organically for target keywords (slowly increase traffic, but
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Hawaii Social Media Summit 2012

3rd Annual Social Media Summit The Hawaii Social Media Summit will share best practices and insights on developing and implementing large-scale social marketing and advertising strategy. Get Social: Tweet #SMSHI Follow @SMCHI Follow @StoryManager Transparent Marketing Panels Planning & Getting Started Ever wonder how to really get the most out of social media? It starts
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Hawaii Futurist Summit: Social Influence

This years theme for the Hawaii Futurist Summit was on the Infinite Economy. The 2012 Summit will dive into the Infinite Economy, the emerging landscape of economic possibilities offered by the coevolution of new platforms of production, new resources, and new mindsets. From digital fabrication to bioproduction, from crowdsourcing to distributed computing, and from closed-loop
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