In business story development, there’s no better place to start than with your audience ~ via a Voice of Customer Survey. If they don’t get what you do, you’re in trouble. And where their perceptions are not aligned with yours, you’re likely suffering loss of sales and operational efficiencies. Voice of Customer Surveys are designed to compare audience perception against your internal “party line.”
The net benefit of Voice of Customer Surveys is gaining a customer-centric perspective on your products, sales system and business process. All too often, internal teams become too focused on the nuts and bolts of the day-to-day. Taking the customer view into account help re-focus your team on business-building, morale-boosting and operations engineering.
How Voice of Customer Surveys Work
In a Voice of Customer Survey, an expert interviewer will have discussions with some of your top customers. The goal is to distill customer views and feelings about your company. The expert then measures the gaps between your customers’ and your internal team’s views. Where divergent, alternative story points are recommended to optimize marketing promotions and business vision. Final deliverables from this process come in the form of an insight report that recommends mitigations and opportunities.
Voice of Customer Surveys are not intended as deep marketing research, but rather as top-line story development. They’re qualitative rather than quantitative. In other words, they’re about deriving big ideas rather than numerically proving a concept. Big ideas drive business. When they hit, everyone gets it and knows how to participate.
Voice of Customer Survey work is inexpensive. Just 1 expert interviewer for a week. And you don’t have to do much yourself other than complete a short questionnaire and get a few customers to agree to be interviewed.
Part of the BizGym® Fitness System
Voice of Customer Survey services are part of the BizGym® Fitness System. BizGym is a sound-bite visioning checklist system designed to strengthen your business story. That includes concept through performance ~ like BizGym brand development & marketing templates. See FREE BizGym Membership »