SEO to Revamp Existing Websites?
Case Study: Your website sucks. You feel it in your bones… that’s why you’re ready to revamp it. It’s not much of a decision to commit to redo any site. But the challenge lies in cutting through the politics of editing, moving and deleting content that staffers have toiled long and hard to get up on the site. Starting with an SEO strategy would help keep the discussion rational and forward-looking. Plan first, implement second.
SEO to Articulate Business Vision?
SEO also represents an opportunity to take a fresh look at your business. SEO forces questions of who you want to help, what they get and what your “secret sauce” is. It also drives you marketing message, so how good is that that you have the opportunity to explore connecting vision with messaging? In that light, SEO is all about defining the words that define your business in the customers’ eyes. SEO is thus a word-based strategy that articulates what your business does. And such words could result in improvements to many facets of your business right up to its overall vision.
WHAT DO YOU THINK? Comments and thoughts welcome. And feel free to share this with others who might benefit by this.