Picking a web name can be a daunting task. But it's super important these days as the Internet increasingly becomes the marketing device and entry point to companies. Take the time to do it right. It'll pay huge dividends and could mean the difference between success and failure. 1. Make it Short. Ideally the shorter the better as it reduces viewership impedance. Short names also brand better - i.e., shorter is easier to treat graphically. 6-10 letters is good, less is really good. 2. Make it … [Read more...]
StoryManager.com Change Up!
TIME OUT! We took a few moments recently to cover up some of our old marketing cracks with a nip & tuck on both our business position and marketing face. OK, so it's not done yet, but it def an improvement on where were at... why it is that the cobbler's children never seem to have shoes? So here's a few buzzwords we're aiming toward these days: Business Positioning Branding (naming & logos) Content Management Systems Web Merchandising Web Content … [Read more...]
9/10 Answers = Failure
In business, having most of the answers just isn’t good enough. Why? The one you haven’t adequately addressed will be the one your competition will stomp you on. Indeed, the best pitches communicate an entire business position including how you’re different, how you’re better, who you service and how you do it. Pitching is really about defining and your total business position - in VERY few words. So make sure you’ve crossed and dotted your positioning “T”s and “I”s. Need Help? Checkout … [Read more...]
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