Search Engine Optimization ("SEO") is largely seen as a dialing-in process to be undertaken only after a website is built. But SEO might actually be the place to start web development and more. Consider this: how much more efficient is it to know what you want to say and how you want to say it BEFORE you start building a navigational structure and placing a crap-load of ill-focused content on your website? Logic argues that its more efficient to do SEO strategy first before hauling off to spew … [Read more...]
Secrets to Website Writing
Let's face it, website writing can be just plain hard work. In fact, it hurts. But the benefits are well worth the efforts. Writing helps you evolve your thinking. And if you do it enough, you might even become known as an authority on a subject. Further, search optimization is driven by words. So here's a few tips to get your website writing up to snuff: 1. Know Your Story It's amazing how many folks can't articulate their Vision. If you're a business, Vision is the beginning, middle and end … [Read more...]
Restaurant Branding Tips
This post entitled "Restaurant Branding Tips" is a result of my new morning coffee meet up called Steve's Lanai. I provide the coffee and smart folks stop by before work on Tuesday mornings (7-8:30am) to share a little community chat time. This week was the first installment and although there were just two of us, it felt like there were a dozen. Thx to Keola Reyes for opening my mind with his well-read mind. Keola came to me by way of a project I recently did (the Entree´-treneurship Center … [Read more...]
Website Design: 3 Tips to Success
Hate your website? Most do. But making a great website design is easier than ever. Varying degrees of fanciness can optimize your site, but 80/20 principle benefits come from just telling the honest truth in a transparent manner. Here's some tips to keep it real: 1. Template Your Way to the Top Don't be fooled. Old-skool geeks love to do website design from the ground up. They revel in their ability to see "The Matrix" through the code. But it makes more sense to start with a pre-built … [Read more...]
Voice of Customer Survey: Secret to Customer-Centricity
In business story development, there's no better place to start than with your audience ~ via a Voice of Customer Survey. If they don't get what you do, you're in trouble. And where their perceptions are not aligned with yours, you're likely suffering loss of sales and operational efficiencies. Voice of Customer Surveys are designed to compare audience perception against your internal "party line." The net benefit of Voice of Customer Surveys is gaining a customer-centric perspective on your … [Read more...]
NEW! Business Plan Writers in Honolulu
Business Plan Writers in Honolulu, Hawai’i Aloha Gang! We're excited to announce that we're adding a new service offering as business plan writers in Honolulu, Hawai’i. Why Honolulu? Because we live here and want to help our island get up to the next level. And to make is super-easy, we're doing it with our very own BizGym® Fitness System, a business planning and financial modeling software. Have doubts about writing a b-plan? Read on... To plan or not to plan… it’s a serious … [Read more...]
Brand-Aid Kicks Off
StoryManager is proud to be a sponsor of another BizGym Foundation project: Brand-Aid Hawai‘i. Brand-Aid kicked off this week with an inaugural Brand-Aid Triage Pop-up in downtown Honolulu. Special Thanks to Dr. Evans and the gang at Argosy University for being the presenting sponsor and hosting the event at Tamarind Park at Bishop Square. The goal of Brand-Aid is simple: do free brand checkups on companies to help fix their businesses brand boo-boos. At the first Triage, we patched up a … [Read more...]
Lemonade Alley Profiled in Midweek
In Hawai‘i, getting profiled on the cover of Midweek is a dream for many. I didn't really get that until we arrived there this week. so I'm especially thankful to Midweek business & entrepreneurial writer Christina O'Connor and photographer extraordinaire Nathalie Walker for making us look and sound so zesty. I also want to thank Editor Don Chapman for allowing the kids to be in the main shot. I know it's not Midweek's custom to have a gaggle of people on the cover, but Lemonade Alley is … [Read more...]
Steve Sue Financials for Startups Class @UH pnm
Financial Modeling for Startups Event ID: L13626 Info: Mar 9-23, 2015 • Mon • 6:00-8:00pm • 3 mtgs • UHM Sakamaki C102 • $75 With: Steve Sue A Workshop to Make Your Numbers Sing Scared or intimidated to tune up your numbers? Fear not. Steve Sue, author of BizGym.com leads you through three, two-hour sessions, in which you create a set of 5-year, funding-ready financials using the super-easy, highly-automated and actually-fun BizGym Financial Modeling System. Steve comes from a creative … [Read more...]
Steve Sue B-Planning Class @UH pnm
Business Plan Writing for Creatives Event ID: L13625 Info: Feb 9-23, 2015 • Mon • 6:00-8:00pm • 3 mtgs • UHM Sakamaki C102 • $75 With: Steve Sue A Workshop to Turn Your Big Idea into a Business Ready to make your breakaway business? Through three, two-hour sessions, you create a full business plan lead by Steve Sue, author of BizGym.com. BizGym is the super-easy, plain-English and “Twitterized” approach (short sound-bite writing) to business planning. Steve comes from a creative background … [Read more...]
