Search Engine Optimization ("SEO") is largely seen as a dialing-in process to be undertaken only after a website is built. But SEO might actually be the place to start web development and more. Consider this: how much more efficient is it to know what you want to say and how you want to say it BEFORE you start building a navigational structure and placing a crap-load of ill-focused content on your website? Logic argues that its more efficient to do SEO strategy first before hauling off to spew … [Read more...]
How Do You Know When to Re-Brand?
Why We Re-Branded StoryManager Most small business owners hate the idea of re-branding. Fear of losing "brand equity" is typically offered as justification for not changing a brand. But frankly, customers will continue to find you ~ just send notices and update your contacts. Another common belief is that there's no better way to communicate an existing brand, but that's why professional communications people exist... they can figure out stuff that lay people can't. Then there's the reticence … [Read more...]
Secrets to Website Writing
Let's face it, website writing can be just plain hard work. In fact, it hurts. But the benefits are well worth the efforts. Writing helps you evolve your thinking. And if you do it enough, you might even become known as an authority on a subject. Further, search optimization is driven by words. So here's a few tips to get your website writing up to snuff: 1. Know Your Story It's amazing how many folks can't articulate their Vision. If you're a business, Vision is the beginning, middle and end … [Read more...]
Voice of Customer Survey: Secret to Customer-Centricity
In business story development, there's no better place to start than with your audience ~ via a Voice of Customer Survey. If they don't get what you do, you're in trouble. And where their perceptions are not aligned with yours, you're likely suffering loss of sales and operational efficiencies. Voice of Customer Surveys are designed to compare audience perception against your internal "party line." The net benefit of Voice of Customer Surveys is gaining a customer-centric perspective on your … [Read more...]
Steve Sue Financials for Startups Class @UH pnm
Financial Modeling for Startups Event ID: L13626 Info: Mar 9-23, 2015 • Mon • 6:00-8:00pm • 3 mtgs • UHM Sakamaki C102 • $75 With: Steve Sue A Workshop to Make Your Numbers Sing Scared or intimidated to tune up your numbers? Fear not. Steve Sue, author of BizGym.com leads you through three, two-hour sessions, in which you create a set of 5-year, funding-ready financials using the super-easy, highly-automated and actually-fun BizGym Financial Modeling System. Steve comes from a creative … [Read more...]
