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Is Web-Building Before SEO is Ass-Backwards?

November 9, 2015 By Steve Sue Leave a Comment

Search Engine Optimization ("SEO") is largely seen as a dialing-in process to be undertaken only after a website is built. But SEO might actually be the place to start web development and more. Consider this: how much more efficient is it to know what you want to say and how you want to say it BEFORE you start building a navigational structure and placing a crap-load of ill-focused content on your website? Logic argues that its more efficient to do SEO strategy first before hauling off to spew … [Read more...]

Filed Under: Biz-Dev, Blog, MarCom, Web

How Do You Know When to Re-Brand?

July 7, 2015 By Steve Sue Leave a Comment

Why We Re-Branded StoryManager Most small business owners hate the idea of re-branding. Fear of losing "brand equity" is typically offered as justification for not changing a brand. But frankly, customers will continue to find you ~ just send notices and update your contacts. Another common belief is that there's no better way to communicate an existing brand, but that's why professional communications people exist... they can figure out stuff that lay people can't. Then there's the reticence … [Read more...]

Filed Under: Biz-Dev, Branding, Facebook Page, MarCom, News, Web

Secrets to Website Writing

March 2, 2015 By Steve Sue Leave a Comment

Let's face it, website writing can be just plain hard work. In fact, it hurts. But the benefits are well worth the efforts. Writing helps you evolve your thinking. And if you do it enough, you might even become known as an authority on a subject. Further, search optimization is driven by words. So here's a few tips to get your website writing up to snuff: 1. Know Your Story It's amazing how many folks can't articulate their Vision. If you're a business, Vision is the beginning, middle and end … [Read more...]

Filed Under: All Posts, Biz-Dev, BizGym.com, Blog, Branding, Design, MarCom, Web Tagged With: SEO, Voice of Customer, Website, Website Content

Voice of Customer Survey: Secret to Customer-Centricity

February 2, 2015 By Steve Sue Leave a Comment

In business story development, there's no better place to start than with your audience ~ via a Voice of Customer Survey. If they don't get what you do, you're in trouble. And where their perceptions are not aligned with yours, you're likely suffering loss of sales and operational efficiencies. Voice of Customer Surveys are designed to compare audience perception against your internal "party line." The net benefit of Voice of Customer Surveys is gaining a customer-centric perspective on your … [Read more...]

Filed Under: All Posts, Biz-Dev, Blog, Branding, Facebook Page, MarCom Tagged With: Customer Sentiment, Voice of Customer

Steve Sue Financials for Startups Class @UH pnm

December 23, 2014 By Steve Sue Leave a Comment

Financial Modeling for Startups Event ID: L13626 Info: Mar 9-23, 2015 • Mon • 6:00-8:00pm • 3 mtgs • UHM Sakamaki C102 • $75 With: Steve Sue A Workshop to Make Your Numbers Sing Scared or intimidated to tune up your numbers? Fear not. Steve Sue, author of BizGym.com leads you through three, two-hour sessions, in which you create a set of 5-year, funding-ready financials using the super-easy, highly-automated and actually-fun BizGym Financial Modeling System. Steve comes from a creative … [Read more...]

Filed Under: All Posts, Biz-Dev, BizGym.com, Blog, Community, Events, Facebook Page Tagged With: business coaching, business development, business planning, financial modeling, financials

Recent Posts

  • BizzyB Entrepreneurial Project-Based Learning Platform in Production
  • StoryManager & SuperGeeks Join Forces as RankHI
  • Is Web-Building Before SEO is Ass-Backwards?
  • How Do You Know When to Re-Brand?
  • Secrets to Website Writing

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