Let's face it, website writing can be just plain hard work. In fact, it hurts. But the benefits are well worth the efforts. Writing helps you evolve your thinking. And if you do it enough, you might even become known as an authority on a subject. Further, search optimization is driven by words. So here's a few tips to get your website writing up to snuff: 1. Know Your Story It's amazing how many folks can't articulate their Vision. If you're a business, Vision is the beginning, middle and end … [Read more...]
Restaurant Branding Tips
This post entitled "Restaurant Branding Tips" is a result of my new morning coffee meet up called Steve's Lanai. I provide the coffee and smart folks stop by before work on Tuesday mornings (7-8:30am) to share a little community chat time. This week was the first installment and although there were just two of us, it felt like there were a dozen. Thx to Keola Reyes for opening my mind with his well-read mind. Keola came to me by way of a project I recently did (the Entree´-treneurship Center … [Read more...]
Website Design: 3 Tips to Success
Hate your website? Most do. But making a great website design is easier than ever. Varying degrees of fanciness can optimize your site, but 80/20 principle benefits come from just telling the honest truth in a transparent manner. Here's some tips to keep it real: 1. Template Your Way to the Top Don't be fooled. Old-skool geeks love to do website design from the ground up. They revel in their ability to see "The Matrix" through the code. But it makes more sense to start with a pre-built … [Read more...]
Brand-Aid Kicks Off
StoryManager is proud to be a sponsor of another BizGym Foundation project: Brand-Aid Hawai‘i. Brand-Aid kicked off this week with an inaugural Brand-Aid Triage Pop-up in downtown Honolulu. Special Thanks to Dr. Evans and the gang at Argosy University for being the presenting sponsor and hosting the event at Tamarind Park at Bishop Square. The goal of Brand-Aid is simple: do free brand checkups on companies to help fix their businesses brand boo-boos. At the first Triage, we patched up a … [Read more...]
IPH Web Dev Sprint
Congrats to Island Partners Hawai‘i crew for blowing this site out in just a few days! This is a very deep site that was done with a number of IPH staff lead by Tony Vericella over a long weekend to make a key deadline. Web Development Sprint This site was a revamp of a 40-page site that we accomplished in our brand new development format we call a Web Development Sprint. In such format, we start by creating a "sandbox" development site, then import existing content followed by tidying up … [Read more...]
ChefZone Opens
As reported previously, StoryManager used BizGym to create a "Costco for Restaurants" concept for Y. Hata & Company in Hawai‘i. From business planning and financial modeling to brand development, we were able to define a "secret sauce" that ChefZone can use to win the day against big box stores. We wish the ChefZone team huge luck in growing CZ into tasty entree´-preneurial endeavor. … [Read more...]
ChefZone Comes to Life!
StoryManager is proud to have played a part in bringing ChefZone to life. ChefZone is a new foodservice concept that took over 2 years of planning and development to create a business sized to do $100M a year through a 45,000sf facility in Honolulu, Hawai‘i. This was an epic feat of new business modeling that is a multi-million dollar flyer for holding company Y. Hata & Co. For our part, we applied BizGym.com, our online entrepreneur's startup and growth … [Read more...]
