StoryManager and SuperGeeks have merged web, SEO and web hosting (BitHut.com) services into a new, more powerful digital marketing agency. See our new team and services at RankHI.com. Full-Service Digital Marketing The new team is positioned to offer SEO & social media strategy, on-page optimization, off-site Rank & Defend campaigns, Pay-Per-Click advertising and good old-fashioned website construction. Of course there’s more, like e-commerce, auto-casting, social media, apps, etc… If … [Read more...]
Is Web-Building Before SEO Ass-Backwards?
Search Engine Optimization ("SEO") is largely seen as a dialing-in process to be undertaken only after a website is built. But SEO might actually be the place to start web development and more. Consider this: how much more efficient is it to know what you want to say and how you want to say it BEFORE you start building a navigational structure and placing a crap-load of ill-focused content on your website? Logic argues that its more efficient to do SEO strategy first before hauling off to spew … [Read more...]
How Do You Know When to Re-Brand?
Why We Re-Branded StoryManager Most small business owners hate the idea of re-branding. Fear of losing "brand equity" is typically offered as justification for not changing a brand. But frankly, customers will continue to find you ~ just send notices and update your contacts. Another common belief is that there's no better way to communicate an existing brand, but that's why professional communications people exist... they can figure out stuff that lay people can't. Then there's the reticence … [Read more...]
Secrets to Website Writing
Let's face it, website writing can be just plain hard work. In fact, it hurts. But the benefits are well worth the efforts. Writing helps you evolve your thinking. And if you do it enough, you might even become known as an authority on a subject. Further, search optimization is driven by words. So here's a few tips to get your website writing up to snuff: 1. Know Your Story It's amazing how many folks can't articulate their Vision. If you're a business, Vision is the beginning, middle and end … [Read more...]
Voice of Customer Survey: Secret to Customer-Centricity
In business story development, there's no better place to start than with your audience ~ via a Voice of Customer Survey. If they don't get what you do, you're in trouble. And where their perceptions are not aligned with yours, you're likely suffering loss of sales and operational efficiencies. Voice of Customer Surveys are designed to compare audience perception against your internal "party line." The net benefit of Voice of Customer Surveys is gaining a customer-centric perspective on your … [Read more...]
Brand-Aid Kicks Off
StoryManager is proud to be a sponsor of another BizGym Foundation project: Brand-Aid Hawai‘i. Brand-Aid kicked off this week with an inaugural Brand-Aid Triage Pop-up in downtown Honolulu. Special Thanks to Dr. Evans and the gang at Argosy University for being the presenting sponsor and hosting the event at Tamarind Park at Bishop Square. The goal of Brand-Aid is simple: do free brand checkups on companies to help fix their businesses brand boo-boos. At the first Triage, we patched up a … [Read more...]
Steve Sue B-Planning Class @UH pnm
Business Plan Writing for Creatives Event ID: L13625 Info: Feb 9-23, 2015 • Mon • 6:00-8:00pm • 3 mtgs • UHM Sakamaki C102 • $75 With: Steve Sue A Workshop to Turn Your Big Idea into a Business Ready to make your breakaway business? Through three, two-hour sessions, you create a full business plan lead by Steve Sue, author of BizGym.com. BizGym is the super-easy, plain-English and “Twitterized” approach (short sound-bite writing) to business planning. Steve comes from a creative background … [Read more...]
3 Tips to Basic Social Media
I had acai bowls this morning with one of my best friends. Like many, he seeks to leverage the awesomeness of Social Media for his professional association. Now I'm no Rob Bertholf, but my simple advice on basic Social seems a helpful approach for lay-folks. So rather than write an email to my friend, I thought I'd just throw down a post. Back to my friend, this morning he was abuzz with, "OMG, there's so much to ingest about Social but we have soooo many Big Ideas about this or that and how … [Read more...]
Facebook Pages: Timeline
New Facebook Changes Facebook is rolling out a dramatic change to the layout of its Fan and Business Pages that will have a drastic effect. The new layout change, called Timeline, was originally applied only to personal profiles but will automatically be applied to Fan and Business Pages beginning on March 30th as well Background of Timeline The idea behind Timeline is to better tell the story of your business through dates and milestones, highlighting important events and posts. One of its … [Read more...]
Understanding the Google Venice Update
This month, Google launched some major changes to it's search algorithm. As a result we felt it prudent to help you (our client or loyal blog reader) understand how these changes might affect the search rankings of your website or business. Google has been tweaking it's search algorithms for years to both improve search results for it's users as well as to outsmart people trying to game their system. Venice, however, is its biggest change to date. A few weeks ago Google published the 40 … [Read more...]
