In business story development, there's no better place to start than with your audience ~ via a Voice of Customer Survey. If they don't get what you do, you're in trouble. And where their perceptions are not aligned with yours, you're likely suffering loss of sales and operational efficiencies. Voice of Customer Surveys are designed to compare audience perception against your internal "party line." The net benefit of Voice of Customer Surveys is gaining a customer-centric perspective on your … [Read more...]