Let's face it, website writing can be just plain hard work. In fact, it hurts. But the benefits are well worth the efforts. Writing helps you evolve your thinking. And if you do it enough, you might even become known as an authority on a subject. Further, search optimization is driven by words. So here's a few tips to get your website writing up to snuff: 1. Know Your Story It's amazing how many folks can't articulate their Vision. If you're a business, Vision is the beginning, middle and end … [Read more...]
Voice of Customer Survey: Secret to Customer-Centricity
In business story development, there's no better place to start than with your audience ~ via a Voice of Customer Survey. If they don't get what you do, you're in trouble. And where their perceptions are not aligned with yours, you're likely suffering loss of sales and operational efficiencies. Voice of Customer Surveys are designed to compare audience perception against your internal "party line." The net benefit of Voice of Customer Surveys is gaining a customer-centric perspective on your … [Read more...]
